Growth Marketing Manager
Oleksandr Okuniev
Paid Acquisition • Demand Generation • Funnel Optimization
I focus on identifying where the funnel is leaking and fixing the highest-impact areas first
I prioritize lead quality and pipeline, not just traffic or clicks
I test continuously across creatives, audiences, and landing pages
I scale what works and cut what does not
I connect paid performance to real business outcomes like SQLs and revenue
What I own
Paid Acquisition
Google Ads, Meta Ads, LinkedIn Ads, budget scaling, CAC optimization
Demand Generation
Lead generation, MQL to SQL conversion, pipeline growth
Funnel Optimization
Landing pages, CRO, conversion paths, retargeting flows
Performance & Analytics
GA4, CRM tracking, attribution, reporting, insights
SEO & Traffic Growth
Intent-based pages, content optimization, organic growth
Acquisition
Insights
CRM & Lifecycle
Revenue Ops
Selected Growth Proof
B2B Lead Generation Funnel
Paid search + LinkedIn + landing page optimization
320 to 780+ MQLs
18% to 31% MQL to SQL
CAC reduced from 142 to 96
Local Service Acquisition
Google Ads + landing page testing + keyword refinement
90 to 240+ monthly leads
CPA reduced from 110 to 75
CVR improved from 2.3% to 5.1%
SEO + Conversion Improvement
SEO + content structure + page optimization
8K to 18K sessions
20+ keywords in top positions
Higher inbound lead volume
Why Teams Hire Me
01
I connect marketing activity to business outcomes
02
I improve systems, not just campaigns
03
I work across acquisition, conversion, and measurement
04
I can operate across B2B, ecommerce, and lead generation models
Open to opportunities
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